Thursday 9 December 2010

Gender representation in Advertising

How might the following objects ne gendered through advertising?

Sports Car: A sports car advertised at a man could have a Lewis Hamilton driving down the streets the all the ladies stare, men would wants to be in there position to attract the ladies.

For advertising the sports car for woman you would have a Megan Fox speeding down the street with men trying to catch up then her catch phrase would be “Feel the speed”

A Diving Watch   A diving watch advertised at a male would have a female in a bikini diving into the water and as she’s diving you would see the watch stand out and while she is in the water she checks out her as she is swimming and the other people’s non-waterproof breaks and leaves them very sad.

A diving watch advertised at a female would have a male with his hair wet slicked back comes out of the swimming pool and checks his watch and it would tell him how deep he went in the water and how long he was down there for.

Bottled Beer

A bottle of beer advertised for a male you would have his girlfriend/ wife bringing back load of bag from shopping and she’s struggling and the male would come and snatch the back from here pretending like he care then pulled out a bottle of bear drops the bags and walk off leaving the girlfriend shocked.

A bottle of beer advertised for a female you would have a girl’s day and they would go to the shops and by a pack of beer then go home partying with beer in their hands.

Toilet Paper

Toilet Paper advertised for a male you would have a male on the toilet calling for his wife to bring his toilet paper, then once he cleans himself and he walked out you would see the toilet paper stuck under both of his feet.

Toilet Paper Advertised at a female she would be holding a drink and she would drop her drink and spill it then she opens her cupboard and pulls out toilet role and wipe away the spillage.

Deodorant

Deodorant advertised for female you would have a woman working so hard sweating like mad and when she stretches her colleges notice a sweat patch and point at her laughing so she pulls at of her bag deodorant and sprays her pits and when she lifts her up her arm and her college try’s to point at her laughing again then notice there’s no sweat patch so he feels stupid and she walks away smiling.

Deodorant for male would have a man jogging and smelling under his pits then he pulls out his deodorant and sprays his pit and there are no smelly pits.

Cigarettes

Cigarettes advertised at a male you would have a male in a tuxedo at a fancy rich party and he pulled out his box of cigarettes and take one out at smokes one everyone’s shocked because usually at a rich party you would smoke cigars.

Cigarettes advertised at a female would have a female stressed out she will pull a cigarette out and smoke it and feel better.

An IPod
An IPOD advertised at male and female would have people dancing having a good time bopping their heads to the music with their headphones in having a good time.

Trainers

Trainers advertised for male and female you would have the male and females jogging in the wrong shoes and they would take their shoe off and they would have cuts and blisters on their feet so they go to office and but a pair of trainers and it keeps their feet happy and cut/blisters free.

A Game Console

A game console is unisex so, a game console advertised for male and female could have different types of celebrity’s playing games on it having fun.

An Air Line

An air line advertised for men would have loads of beautiful ladies dressed up in an air line uniform walking down the lane and there’s a man in the middle so he’s surrounded by ladies and all the men are jealous because they want to be in his position.

Air line advertised for woman would have loads of men carrying luggage around and all the ladies would get happy and want to go to that airline.

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