The magazine I am analysing is called Company which is a fashion magazine that will contain articles about fashion, what’s the latest trend on the high street, make up, perfume brands, celebrity hair styles and autumn/ winter wear.
The target audience for this magazine the company magazine mostly targeted for fashion lovers and stylish women between the ages of 18 and over. It is very popular among young people and that mostly deal with topics like fashion, hair style, gossips, beauty, health and lifestyle and so on.
The direct mode of address in the Company magazine is looking directly at us, using the direct mode of address will attract people’s eyes and have a personal bond with them. The way the model is posing is glamorous and feisty, which goes, with what the magazine is about, fashion. This tell us that the model wants an audience who will look up to her as an inspiration as a fashionista and a role model.
The model on the front cover of the Company magazine is Tulisa Contostavalos because she is a fashion idol and is also joined the judging panel on the X Factor which is the biggest show on TV and is the model that is being interview about her ups and downs in her past and what she is going to bring in the future on the X Factor.
The Anchorage text says “TULISA, I am going to shake up the X Factor”. This implies that she is fierce and a dominant person and is going to take her role as a judge serious and wisely. The overall message Tulisa is giving out is that, she determined and is going to bring something new to the show.
There are a few “buzz” words but the main one that grabbed my attention would be the words “Celeb Fashion Takeover” it will grab people’s attention because its bold, pink and in your face and the words grabbed your attention because if contains the word celebrity who peoples are obsessed with and looked up to them as a role model. And another buzz word that attracts my attention was “wow” because it makes me want to know more about the magazine.
The structure and design of the title is bold and big to let the audience know the name of the magazine, it is also pink which implies that it’s a girls magazine and would contain information us girls would find helpful and inspiring and also its tell you that it’s a fashion magazine because the model is wearing fashionable clothing and her poses tell a story and using direct mode of address would attract a bond with the reader.
The puffs phrases like “Get the high street” and Put your new-season face on” suggest that the magazine is going to contain information about the latest trends and clothing line in the clothing shops and the different types of cloths suitable for the season in this case it’s a winter season.
The slogan “The new autumn/ winter trends on The Wanted, Kara Tointon, Myleene, Olly Murs, Nick Grimshaw and Ashley Banjo” This Slogan helps attracts readers because those are the names of celebrities who’s quiet well known and everybody’s talking about at the moment so the names would grab the readers attention and the readers would want to read about them.
The colours being used are mainly pink, white, yellow and black. I do find them attractive because the Company is a girl’s magazine and those colours are more associated with girls and the hot pink stands out the most. The writings are in different types of fonts to decorate the magazine, the title is massive bold and the sub heading is in a different writing style and still bold and thick so it cans stand out.
The magazine used different strategies such as the colours of the magazine which are bright and bold that will attract its target audience which are girls, they use a model who’s in the media allot and who is a massive inspiration to girls, they use celebrity names on the front cover that would be inside to attract audience to want to read more about them, they also using buzzing words such as “WOW” and “GET SET HIGHT ST” that grabs the audience attention and want to know what’s so great about the magazine.
